Retail Futures, Research
Beats by Dre
FUTURES RESEARCH
ANALYSIS + OPPORTUNITY SEEKING
NEW CONCEPT IDEATIONS
DESIGN + VISUALISATION
Commissioned by lifestyle gurus MKTG Chicago.
If the physical shop is no longer purely about buying, then what purpose does it serve?
How do brands inhabit their space in a way which is meaningful, relevant - and commercially viable?
As part of the out of space research folio, T+T explored ideas for retail environments and activations for the iconic music & lifestyle brand Beats by Dre. After compiling a comprehensive report on relevant trends and behaviours shaping the future of pop-up and permanent retail settings, we unearthed exciting opportunities, uniquely tailored to the Beats brand.
If the physical shop is no longer purely about buying, then what purpose does it serve?
How do brands inhabit their space in a way which is meaningful, relevant - and commercially viable?
As part of the out of space research folio, T+T explored ideas for retail environments and activations for the iconic music & lifestyle brand Beats by Dre. After compiling a comprehensive report on relevant trends and behaviours shaping the future of pop-up and permanent retail settings, we unearthed exciting opportunities, uniquely tailored to the Beats brand.
If the physical shop is no longer purely about buying, then what purpose does it serve?
How do brands inhabit their space in a way which is meaningful, relevant - and commercially viable?
As part of the out of space research folio, T+T explored ideas for retail environments and activations for the iconic music & lifestyle brand Beats by Dre. After compiling a comprehensive report on relevant trends and behaviours shaping the future of pop-up and permanent retail settings, we unearthed exciting opportunities, uniquely tailored to the Beats brand.
If the physical shop is no longer purely about buying, then what purpose does it serve?
How do brands inhabit their space in a way which is meaningful, relevant - and commercially viable?
As part of the out of space research folio, T+T explored ideas for retail environments and activations for the iconic music & lifestyle brand Beats by Dre. After compiling a comprehensive report on relevant trends and behaviours shaping the future of pop-up and permanent retail settings, we unearthed exciting opportunities, uniquely tailored to the Beats brand.
If the physical shop is no longer purely about buying, then what purpose does it serve?
How do brands inhabit their space in a way which is meaningful, relevant - and commercially viable?
As part of the out of space research folio, T+T explored ideas for retail environments and activations for the iconic music & lifestyle brand Beats by Dre. After compiling a comprehensive report on relevant trends and behaviours shaping the future of pop-up and permanent retail settings, we unearthed exciting opportunities, uniquely tailored to the Beats brand.
We conceptualised experiences - from small happenings to large scale store interventions - that would challenge the status quo and position Beats at the leading edge of retail experiences. The aim was not to get the ideas realised but to push the thinking behind their physical environments and activations. Research and concepts were developed with relentless consideration for the brands' essence and specificities: recreating the feeling of real sound, whilst embracing the bold attitude of the Beats way.
a selection of projects
Nike RunEvents
ConverseInteriors + Events
Suzi TrosInteriors + Brands
BorsalinoInteriors + Events
Sisters GrimmEvents
MTV Talking ShopEvents
Nike LaunchEvents
Diana Poole AdvisoryBrands + Content
Beats by DreRetail Futures
Wulf & LambBrands + Content
Open LivingInteriors
Artful LivingInteriors
London
sophie@torvitsandtrench.com
+44 (0) 7792 323351
Great Western Studios, Studio 5
65 Alfred Road
London W2 5EU
Copenhagen
mai@torvitsandtrench.com
+45 20 82 80 83
Nomad Workspace
Blegdamsvej 6
2200 Copenhagen N