Designed as a kaleidoscopic superstore on acid, and described by It’s Nice That as “a vibrant triumph of immersive spatial design”. 

Over 3 days in London, staff, clients and industry leaders were invited through an alternate and twisted reality of talks and activities. What they experienced was a journey down a rabbit hole in a secret Soho location; an escape into a surreal department store - unravelling the worlds of MTV, Comedy Central and Nickelodeon.

Unleashing our inner Mad-hatters, we reimagined every last detail of a typical store. Ordinary settings - the food court, shopping aisles, retail displays - were reinterpreted through a psychedelic lens; playing on bold colour combinations, extreme scales and tongue-in-cheek imaginary products. 

MTV embodied the Lifestyle Cafe complete with whimsical mannequins and a mesmerising mural by artist Alex Noble. Meet 'Till Lady', 'Condiment Lady, 'Mop-head' - and friends!

For Comedy Central, we created aisles of actual canned laughter, with food tins emitting ‘sound bites’ from well-loved episodes of Friends, South Park and Futurama. Complete with a life-size 'Tinema' for viewing content.

Nickelodeon was imagined as a grocery-aisle gone bonkers: heroing a supersized shopping trolley crashing into a wall of products.

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London
sophie@torvitsandtrench.com
+44 (0) 7792 323351
Great Western Studios, Studio 5
65 Alfred Road
London W2 5EU

Copenhagen
mai@torvitsandtrench.com
+45 20 82 80 83
Nomad Workspace
Blegdamsvej 6
2200 Copenhagen N